Accra Brewery PLC (ABL), a subsidiary of ABInBev and a leading manufacturer and distributor of beer and non-alcoholic malt beverages in Ghana, has launched a new thematic campaign dubbed ‘Taste no yɛ Deep’
This is to establish the superiority of quality and offerings of its flagship brand, CLUB Premium Lager.
First brewed in 1931, CLUB has become a truly national icon through the consistent use of adinkra symbols, national flag, timeless tagline, “Beer deԑ ԑnoaa ne CLUB” and adoption of “Charlie” which cements its continuing presence throughout different occasions and generations, making it a brand that brings friends and family members together.
Launching the campaign, Nancy Bediako, Assistant Brands Manager of CLUB Premium Lager said, “We asked our consumers to describe the amazing taste of CLUB, the most loved beer in Ghana and they were unable to put the refreshing feeling after taking CLUB into words, so they settled on the phrase ‘Taste no yɛ Deep’”.
Continuing, she said, “CLUB Beer is a true national icon and continues to be part of the Ghanaian heritage, bringing people together throughout different occasions and generations.”
She called on Ghanaians to purchase club beer during their festive occasions because it has a low alcoholic percentage which represents only 6%.
“It is undoubtedly Ghana’s quintessential beer, brewed with the same dedication to quality since 1931 and is currently Ghana’s number one selling beer.”
Subsequent to the launch, ABL in the coming days will be engaging their cherished Charlies and CLUB lovers on radio, TV and all social media platforms using the hashtag #TasteNoY3Deep to express in their own words the amazing indescribable taste of CLUB Beer.
ABL’s product portfolio includes a range of popular beverages such as Ghana’s best-selling beer, Club Premium Lager, Club Shandy, Eagle Lager, Stella Artois, Budweiser and Beta malt.