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How to be an Overnight Public Figure : The Hushpuppi Way with Social Media

Overnight Public Figure
Written by Samuel Kwame Boadu - Entrepreneur / Digital Marketer
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It’s obvious some brands deliberately work tirelessly in order to boost online visibility and influence. They spend tonnes of money generating leads and increasing click-throughs. The truth is, brands get amazing results from all these campaigns but come to think of it if the brand was you. Come to think of it, if you were literally the one spending such budget and doing such campaigns on yourself, you’ll like that one right? Of course, you’ll become popular overnight. That’s what it is when you wanna go global leveraging social media. Owing to the truth that customers connect more with personal brands and this is why you must work on yourself.

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People including myself find it very easy buying from people I know, than buying from brands. So, in this day and age, it’s super easy to become a public figure as social media literally wield the power to increase your presence. Quickly, I’ll share with you 5 simple but killer tips that can turn you into an overnight public figure if you’re ready to become one.
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Disclaimer: These tips require some measure of efforts and diligence. Therefore, if you’ve agreed to become popular, get ready to put in some work.
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OKAY, LET’S GET RIGHT INTO BUSINESS:

1. Join The Right Groups: For now, Facebook and LinkedIn both offer great opportunities to join groups focused on specific topics. If you can find groups that line up with your area of expertise, then you’ll be able to share that experience and build authority around your personal brand. You don’t wanna be cluttered by irrelevant posts from groups you don’t want, thus, only stick with the groups that are relevant to your niche. If you haven’t joined my Group yet, please CLICK to JOIN
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2. Stay consistent with images: Maintain a certain consistency with your brand across all your marketing channels. When people want to learn more about you, they may search for you on a number of social outlets.Presenting yourself in a consistent manner helps them faster and when they find you easily, you’re good to go.
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3. Engage Regularly: You must learn to engage with your audience in a very authentic manner.
Don’t try to be what you’re not. As you move and engage, please be real with your audiences.Gaining popularity requires diligence and efforts and so you must be ready to put out content on a daily basis. “A once-weekly Twitter post or monthly Instagram photo are not going to accomplish much, if anything,” writes Michael Noice, founder of Entrepreneur Coach. In order to remain relevant across all touchpoint, choose 2 or 3 channels that you’ll be active.
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4. Diversify your content: I strongly recommend you have a content strategy for your personal brand that includes a content calendar. This will enable you to stay focused and not repeat the same content all the time.
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5. Build a healthy relationship with influencers: Social media is what it is: “…it is social” and so does the approach. Thus, you must be ready to build healthy relationships with influencers. However, this takes time and good character. It doesn’t just happen. you have to develop a consistent relationship with them before they can agree to work with you. When you rightly follow all these thoroughly, your personal brand will smell correct perfume and people will know you.
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When they know you; they’ll begin to like you. When they like you, trusting you will be inevitable. So, swing into action and become that popular person you were created to be. Soar!
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Samuel Kwame Boadu

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