Best practices to improve your website , navigation experience and your company site.
You know that the navigation you have on your website is important. However, when was the last time you used it?
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I have found that the best way to see how well your navigation works is by visiting your site and using it. If there are glitches or things seem confusing, your visitors don’t have a quality user experience (UX).
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While this can be disappointing, you can take steps to improve the existing navigation on your site. Here are some best practices that I have used for years that will provide quality results.
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Make Navigation Easy to Find
Most people who land on your page will be impatient. They won’t have much tolerance for websites with complicated usability. The same is true if it is unclear or hard to find.
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Most people go to a website for a reason, such as finding information, reading your content or making a purchase. Make sure your navigation bar is in a location that users will expect – vertically on the left or right or horizontally on the top.
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Stay Consistent
Be sure your navigation is in the same location on each website page. Using the same design, colors and font will help visitors become more familiar with the site and feel at ease when browsing.
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If navigation changes from one page to another, people visiting your site will be confused and more likely to search somewhere, the layout and navigation are more transparent and easier to use.
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Be Specific
Ensure you don’t use overly generic wording in your site’s navigation structure. Words like “tools” or “resources” are not clear and require several clicks to figure out what content is offered.
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It’s better to use more precise terms like “case studies”, “news” or “blogs”, which will take visitors right to that page and avoid unnecessary confusion. Strong website navigation has an important role in SEO for small business strategies.
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To rank highly on search engines, including Google, you have to be specific.
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Minimize Your Navigation Links
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Just think how frustrating it would be to land on a site and find several choices and uncertainty over where they should click. What page should someone visit first? This type of confusion will only make your visitors leave your site and potentially go to the competition.
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Seven is considered the “magic number” for navigation items. This means that less is more regarding your site’s navigation.
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Improving Your Site’s Navigation
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As you can see from the information here, many factors improve your site’s navigation. Be sure to keep the information here in mind, which will ensure that you get the desired results.
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While it can take some time to implement, using these navigation tips will make your site more user-friendly and keep people on your page longer. Being informed is the best way to ensure you get the desired results.
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