written by Samuel Kwame Boadu
A Must Read For Entrepreneurs, Business Owners and Professionals
Online Marketing Requires a Foundation
I see a lot of adverts daily from several businesses and one thing that is common among these businesses is; SIMILAR PRODUCTS OR SERVICES
This means there are several authors promoting similar topic based books, writers promoting similar services, social media managers promoting similar services and so on.
What will make a client ignore others in your niche and buy from you?
I learnt this year from experience that it takes a business owner, entrepreneur or professional who has a personal brand to be separated from the saturated market.
We have so many graphic designers who are looking for clients but what will make a client leave other graphic designers and choose to do business with you?
It is called PERSONAL BRANDING.
When you have a personal brand that is healthy and well positioned to promote your business, online marketing becomes effective and result oriented.
One of the reasons why your online marketing campaigns don’t convert as much as you want is because there is a foundation lacking which is personal branding.
No matter what business you do and how successful it is now, don’t ignore the place of building a personal brand.
Online Marketing Success Lies In Lead Generation
Now don’t get me wrong, there is a place for direct marketing where you sell your products and services but if that’s all you have in your marketing strategy then very soon you may go out of business.
You need to understand that one of the pillars for a successful online marketing campaign is lead generation.
When you master the art of generating leads for your business, you won’t always spend money getting new customers because you have leads to promote your business to constantly.
And when I say lead generation, I am not talking about giving a free ebook and getting their emails and phone numbers alone.
You can do free webinars and interact with the leads you generated. Connect with them because buyers are emotional. When you generate leads using free webinars, you are making your business brand to gain more awareness and visibility which proceeds to sales gradually.
These are two LESSONS that guide me in getting a higher ROI whenever I am marketing my business online. Your marketing efforts will get better results once you implement these LESSONS.
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